design + direction
UX/UI | Creative Direction | Branding
I’m Eliane…
I’m Eliane (Eh-lee-ah-nee), a creative leader with 10 years+ of industry experience. I conquer market challenges and elevate brands through creative solutions, across a broad spectrum of mediums.
I specialize in providing high-level Creative Direction and brand development, along with user-centered UX/UI within the tech, fashion and e-comm industries.
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Translating complex concepts into seamless design
User Research + Analysis
Wireframing + Prototyping
Mobile + Responsive design
Figma + Sketch proficient
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Conceptualization: Ability to ideate and develop innovative and compelling creative concepts.
Visual Storytelling: Proficient in conveying narratives through visually captivating and cohesive designs.
Branding Expertise: Experience in creating and maintaining a strong and cohesive brand identity.
Art Direction: Skill in guiding and overseeing the artistic vision and execution of design projects.
Project Management: Proven ability to work effectively with cross-functional teams, aligning creative direction with project goals.
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Brand Strategy: Crafting plans to define and communicate the brand's identity and market position.
Visual Identity: Creating consistent logos, colors, and typography for strong brand recognition.
Brand Messaging: Developing compelling and consistent messages that resonate with the target audience.
Brand Guidelines: Establishing clear rules to maintain a uniform brand image across different platforms.
Brand Evolution: Adapting strategies to align with changing market trends and business objectives.
UX/UI
I have a rich background in designing intuitive and visually appealing user experiences. Designs are anchored by a core emphasis on the brand, ensuring brand consistency and recognition.
Years of Experience
8 years
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• Led the creation of eCommerce website experience to drive brand positioning, including designing and directing all content and product images. Site relaunch resulted in 47% revenue increase.
• Elevated and formalized design systems, and facilitated its adoption and evolution. Defined models, user flows and concepts, and integrated with existing brand.
• Conceptualized, managed & directed design projects from concept to delivery. Directed teams of 3rd party engineers and devs (local & international).
Creative Direction
I bring a wealth of expertise in executing artistic visions, fostering innovation, and leading cross-functional teams to deliver strategic creative solutions. Spanning diverse industries, I consistently elevate brand narratives through design and storytelling.
Years of Experience
10.5 years
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• Executed a company re-brand, with a focus on elevating and diversifying the brand image. Successfully repositioned the brand from low to mid-high price points. Creative direction of all product development, web and B2C campaigns.
• Directed teams of creatives, engineers & developers in USA, Asia and Europe. Ensured on-brand marketing strategies, with high-level partnership acquisition such as Sotheby’s.
• Conceptualized, produced and directed a brand video with production located in Hong Kong, China and Vietnam.
Branding
Concept, Production + Direction
My process includes: conceptualizing key frames/aesthetic/message, location scouting, sourcing the right team, production and coordination, directing on set, and post-production management.
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The main goal of the video was to create a visual experience for the audience, while making crystal clear the high end design and quality of the brand’s proprietary fabric and construction technique. My vision was to correlate the details of the garment construction with images that portrayed organic symmetry, durability, quiet luxury, airiness, and attention to detail.
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The video became a communication primary support of Medelita, for private presentations, web and major events. It separated the brand from its fast fashion competitors.
Years of Experience
7 years
The Featured Brand Video
As Creative Director for US brand Medelita, I was asked to produce and direct a branding film about their lab coats. The film had been shot at the company’s factory in China and Vietnam, with additional shots in Hong Kong.
Example of how I envision shots
I saw the seamstress do this with the brand’s proprietary fabric and the movement reminded me of ocean waves. I then directed to shoot this in conjunction with an ocean shot, and a water drop pooling on the fabric to highlight the fabric’s moisture wicking abilities.
Want to see more?
”Eliane presents a strong, clear brand vision that is elevated and speaks to both new and existing customers. Technologies are constantly changing the ways brands reach customers, and Eliane has a knack for finding innovative ways to engage with audiences and craft a brand narrative.”
About Me
“As a creative director, Eliane has both the attention to detail and big picture strategic thinking that is essential for success, and works tirelessly to execute all elements of her vision flawlessly.”
I’m Eliane Pinto Rosado—born in Brazil, schooled in Boston, fine-tuned in New York City, and adopted by California. At the peak of the global 2020 pandemic, my husband received military orders and I moved to Japan while pregnant. I lived in Japan until 2023 with my husband, my daughter and two dogs. We now reside in San Diego.
I’m a practitioner of all things design, with an extensive education background from RISD (design), Brown (psychology), Parsons (fashion) and Harvard (marketing business management). My approach to work is always team-oriented and forward-looking, focusing on creative direction and design solutions using my 10 yrs+ of experience working in the media, luxury, tech and e-com industries.
I enjoy: unexpected adventures, aged whiskey and binging Pinterest.
I believe in: staying humble and hungry for knowledge.
I always: try to learn something new.
Ironically I: own a Ducati Monster 695 motorcycle and 102 pair of heels.
Most of the time: I’m creating core memories with family and friends.
